Architectural Visionary

Hearst Castle has attracted thousands of visitors since opening to the public in 1958.  Although most have probably heard of William Randolph Hearst and his publishing empire, famously fictionalized in Orson Welles’s film Citizen Kane, the architect who designed his Central Coast mansion remains largely anonymous.

Julia Morgan

Julia Morgan

Julia Morgan, California’s first licensed female architect, was the design and engineering genius behind Hearst Castle as well as many other famous buildings.  Over the course of her 47-year career, Morgan designed more than 700 buildings in California alone.  Morgan, broke up the boys club of California architects and earned her status as an architectural visionary.  She didn’t just remodel kitchens or build women’s clubs, but she also built radio towers, zoos, hotels, hospitals and hundreds of private residences.

After graduating with a degree in engineering from the University of California, Berkeley, in 1894, Morgan continued her education at the world’s most prestigious architectural school, the École des Beaux-Arts in Paris.  Upon her return from Europe in 1902, Morgan began her architectural career in the San Francisco area working for the designer John Galen Howard on buildings for her alma mater.

Morgan opened her own office in San Francisco in 1904.  Her earliest commissions included a bell tower at Mills College in Oakland that withstood the San Francisco earthquake and fire of 1906, landing her the commission to rebuild the severely damaged Fairmont Hotel.

Julia was given the commission to create William Randolph Hearst’s home at San Simeon, California in 1919.  It is actually a complex of domestic buildings, each eclectic in style.  The commission was a difficult one as Hearst constantly changed his mind about details related to the design, yet Morgan’s patience and resolve carried her through the project.

Julia Morgan paved the way for women in the field of architecture.  Her career is a tribute to her education, talent and distinctive personal style.

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Science in the Kitchen

Celebrating National Cereal Day!

Marjorie Child Husted

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Marjorie “Betty Crocker” Child Husted was an American home economist and businesswoman under whose supervision the image of Betty Crocker became a General Mills icon for the perfect cook and homemaker.

Husted attended public schools and graduated from the University of Minnesota in 1913.  She remained at the university to take a degree in education the next year.  After a period as secretary of the Infant Welfare Society of Minneapolis, she joined the Red Cross during World War I.  After the war she was associated with the Women’s Cooperative Alliance until 1923, when she secured the post of supervisor of promotional advertising and merchandising for the Creamette Company of Minneapolis.  A year later she moved to the Washburn Company, a flour milling and sales firm, as field representative in home economics.

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In 1926 Husted organized a home service department for Washburn-Crosby whose staff answered letters from consumers on various topics in homemaking under the standardized signature Betty Crocker, a name first employed in that manner in 1921.  Washburn-Crosby was one of several firms that merged in 1928 to create General Mills and to the new consolidated company it contributed both the Gold Medal flour label and its home service department with Betty Crocker.  The department was renamed the Betty Crocker Homemaking Service in 1929 with Husted as director.  Under her guidance Betty Crocker became the personification of the company, an epitome of the competent, friendly American homemaker.  A portrait by a leading commercial artist, Neysa McMein, helped fix the image of Betty Crocker, whose likeness and signature appeared on a growing number of consumer items and became well known to the public.  Husted was also the voice of Betty Crocker on radio interview shows.

In 1946 Husted became a consultant to the officers and executives of General Mills, and in 1948 she was made consultant in advertising, public relations, and home service.  She also served in 1948 as a consultant to the U.S. Department of Agriculture on food conservation.  In April 1950 she left General Mills to form her own consulting firm, Marjorie Child Husted and Associates.

Learn more at:  http://www.bettycrocker.com/menus-holidays-parties/mhplibrary/parties-and-get-togethers/vintage-betty/the-story-of-betty-crocker

http://www.pbs.org/food/the-history-kitchen/who-was-betty-crocker/

 

Beauty and Brains

Celebrating National Women’s History Month!

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Hedy Lamarr:  Brilliant, Beautiful and Bold

Our blog post today honors Hedy Lamarr, a woman who truly “had it all”! Often called “The Most Beautiful Woman in Films,” Hedy Lamarr’s beauty and screen presence made her one of the most popular actresses of her day.  While it’s unlikely that students in today’s FACS classes would be familiar with her work on film, they all owe Hedy a debt of gratitude.  You see, her work off screen led to the development of one of the most used items in today’s world:  the cell phone!

She was born Hedwig Eva Maria Kiesler on November 9, 1914 in Vienna, Austria.  At seventeen years old Hedy starred in her first film, a German project called Geld auf der Strase.  Hedy continued her film career by working on both German and Czechoslovakian productions.  The 1932 German film Exstase brought her to the attention of Hollywood producers, and she soon signed a contract with MGM.

Once in Hollywood, she officially changed her name to Hedy Lamarr and starred in her first Hollywood film, Algiers (1938), opposite Charles Boyer.  She continued to land parts opposite the most popular and talented actors of the day, including Spencer, Tracy, Clark Gable and Jimmy Stewart.  Some of her films include an adaptation of John Steinbeck’s Tortilla Flat (1942), White Cargo (1942), and Cecil B. DeMille’s Samson and Delilah (1949) and The Female Animal (1957).

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As if being a beautiful, talented actress wasn’t enough, Hedy Lamarr was also extremely intelligent.  In addition to her film accomplishments, Hedy patented an idea that later became the foundation of both secure military communications and mobile phone technology.  In 1942, Hedy and composer George Antheil patented what they called the “Secret Communication System.”  The original idea, meant to solve the problem of enemies blocking signals from radio-controlled missiles during World War II, involved changing radio frequencies simultaneously to prevent enemies from being able to detect the messages.  While the technology of the time prevented the feasibility of the idea at first, the advent of the transistor and its later downsizing made Hedy’s idea very important to both the military and the cell phone industry.

This impressive technological achievement combined with her acting talent and star quality to make “the most beautiful woman in film” one of the most interesting and intelligent women in the movie industry.

Have a great weekend!

Ramona